Currently, about one third of the readers are willing to read digitally. 7 Jobs sind im Profil von Kathrin Kummer aufgelistet. Bookbytes-blogger Knut Nicholas Krause listened to her presentation and summed up the key take-aways. Franziska Hauser's novel "Die Gewitterschwimmerin" was on the longlist for the German Book Prize 2018, and Felix Bork's non-fiction book "Oh, eine Pflanze" was named one of the 25 most beautiful German books of 2019. Entertainment meets attitude. summer novels in the collection “Beach kisses”: Summer of love, Summer of dreams, Summer of longing etc.). Sales activities: Individual key account care matters, also in digital sales. This is one reason why Bastei Lübbe also has an English-speaking publishing program: It enables the publisher to experiment with prices in countries that do not have a net price agreement like Germany does (such as the airlines: Price rise or fall depending on the current situation). The company has already won numerous awards, including the German Radio Play Award, the German Fantasy Award, the German Audio Book Award, the Austrian Book Favourite and the Corine International Book Award. What marketing strategies does Luebbe use? Digital Marketing Campaigns; Business Data Solutions. Sehen Sie sich auf LinkedIn das vollständige Profil an. Copyright 2020 knk | All Rights Reserved |, Call Us Today! 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. At the same time, Bastei Lübbe is an innovation driver in the field of digital media and exploitation channels, among other things through the production of thousands of audio and eBooks. She gave an example: The authors of “Rattenkinder” (“rat kids”, a German thriller novel) would be self-publishers. The satire "Look who’s back" by Timur Vermes was an international success. Latest Bastei Luebbe AG (0QHC:LSE) share price with interactive charts, historical prices, comparative analysis, forecasts, business profile and more. Bastei LÃ¼bbe AG was founded in 1953 and is headquartered in Cologne, Germany. While many eBook distributors were indignant, there were also those voices of small book distributors who praised Bastei Lübbe as they always got support from the publisher in realizing their own campaign ideas – Bastei Lübbe treated them all equally. Bastei Lübbe is Germany’s market leader in this segment. See what employees say about what it's like to work at Bastei Lübbe. They cooperate with around 160 publishing partners in the international book industry in over 30 countries and with various broadcasters and film distributors in the film production sector. It operates through Books... Company Analysis and Financial Data Status Unless specified all financial data is based on a yearly period but updated quarterly. It is important that these price campaigns no not become “inflationary” but to target them well, states Mirschinka. Here you will meet many well-known names such as Karin Slaughter, Tess Gerritsen, Nora Roberts, Susan Mallery, Daniel Silva or Jennifer L. Armentrout. 89 Headquarters Plaza North #1478 Morristown, NJ 07960. Eichborn Verlag was founded in 1980 and looks back on an eventful history. Supervisory Board decides on succession. Räder was previously employed as a Managing Director by Bastei Lübbe AG. One guiding principle still runs through the publishing programme today: special books are published here. Bastei Lübbe relies on the Content Management System InterRed in the sectors online, as well as print. VEMAG Verlags- und Medien AG specialises in every market outside of the book trade but sells books internationally in particular in high-traffic areas in food retailing. In June, Bastei Lübbe, one of Germany’s top trade publishers, ... Non-book and merchandising have become an important part of the publishing business, and departments for crossmedia marketing were established in order to license content and rights for TV, movie, and game production. “Series are the highest strategic priority” explains Mrs. Mirschinka, referring to the decades of experience in the market of paperback novels. Our time is diverse and so must be our programme: politics, society, nature, culture and much more. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Bastei Lübbe has been the market leader in the growing hardcover fiction segment for many years, almost completely unchallenged, and was also number 1 in 2013 in the fiction ebooks segment. View Felix Rudloff’s professional profile on Relationship Science, the database of decision makers. They stimulate self-development and mindfulness and direct our attention to our sources of strength. These books inform about the latest findings in the field of health and nutrition and give advice. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Yet, the sales volume/revenue only constitutes only 10% of the overall market – which means, a trebling can still be expected. Even though it is in the high-price eBook segment, the reader likes it. ]” – this is why everyone should test and analyze what works in the market. Bastei Lübbe is a major publisher of genre fiction and pulp fiction in the German language. See what employees say about what it's like to work at Bastei Lübbe. Use the PitchBook Platform to explore the full profile. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. … We put our heart and soul and passion into programme selection and cover design and would like to inspire as many of you as possible with our books! With a total of twelve publishing houses and imprints, the group of companies currently has around 3,600 … Depending on the “Genre” there might be some differences. Modern media such as newspapers, television and internet blogs have the advantage of being fast. E-books, naturally, have become a top priority. And only authors of high competence can do that. The fact that Bastei Lübbe actively focused on marketing e-books very early on means that we have extremely good contact with the various shops and a wealth of experience in this area. The origins of today's media company go back to 1953, when the portfolio consisted of several series of novel booklets. Inspiring. If you have questions or suggestions regarding our products and our company, please feel free to contact us. And "Marianengraben" by Jasmin Schreiber was one of the most successful debut novels of the year of 2020. DGAP-News: Bastei Lübbe AG / Key word(s): AGM/EGM 16.09.2020 / 13:51 The issuer is solely responsible for the content of this announcement. Boje also publishes new editions of picture books from renowned illustrators, poetry, and stories by the legendary James Krüss. Be it unique fill-in books and memorabilia for the whole family or touching animal photos that say more than a thousand words. Bastei Lübbe uses a subscription offer for a well targeted generation of additional revenue, for “backlist boosting”, to acquire new customers, to fight piracy, to increase discoverability in the online book market, and to strengthen series and authors etc. But larger connections behind current events and their long-term consequences cannot be explained in a few minutes or with a few characters. Baumhaus and Baumhaus Taschenbuch publish storybooks, children’s books, »books for boys«, film books and young people’s books as well as recordings, radio plays and merchandise on book-related topics or film productions. The company's core business also includes the periodically published puzzle magazines and novel magazines. The digital pre-publication might be used to create publicity on the web, to be better ranked in eCommerce stores and boost print sales. Bastei Lübbe is one of the industry`s key pioneers when it comes to commercialization of eBooks. The Books segment includes all print, … In the field of “digital only”, Bastei Lübbe focuses on frequent readers and primarily offers them series. Supervisory Board decides on succession. Because one of the most beautiful things in life is to give affection and attention, the Lübbe programme also presents original gift books and heartwarming illustrated books. Bastei Lübbe AG is an international media group based in Cologne. The latest findings are conveyed in an uncomplicated way, close to everyday life: so every reading moment becomes a time out on its own. In 2007, LYX heralded the Romantic-Fantasy boom with enormous success and brought romance novels out of their niche with a fresh, contemporary cover look. With situational prices, the real market potential can be exploited best. In Lübbe‘s home market (Germany), the price of an e-book is widely defined as 80% of the retail price of the print title. Our books have an absolute addictive factor and invite you to join in the excitement, laugh and cry with us or simply to sink into a beautiful story. In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. When used right, digital distribution enables publishers to react fast and flexibly on new trends and also to set and push trends. With thrillers, crime novels, epic, emotional and humorous literature, especially for female readers, as well as historical novels, the publishing program includes the most popular core genres. Bastei Lübbe’s transformation from moderately successful trade publisher to an innovative powerhouse is the result of meticulous planning, entrepreneurship and … Since 2016, the labels beHEARTBEAT and beTHRILLED have been the home of heartrending and exciting eBook-Only and eBook-First content at Bastei Lübbe AG. Hohlbein or Eschbach) or extra content to already published titles to reduce the time between two novels. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. The company's core business also includes the periodically published puzzle magazines and novel magazines. Only the book can do that. Reported anonymously by Bastei Lübbe employees. Breathtaking suspense and great emotions are the main focus. With Bastei Entertainment conceiving and creating new content, capital investment was needed, and Lübbe … Another usage of eBooks is the publication of short novels created by famous authors (e.g. They decided, that their book should have been published as a KindleUnlimited edition from the beginning: the initial publication. It is essential, to spend time with the individual shops and get to know them in detail. Since 2012, we have also been offering a Digital First and Digital Only programme under the same label with many exclusive publications and special deals. Director (Vorstand) Other Companies recomended by Kompass: Buy your prospection list. Strong heroines are the focus of our novels as well as heroes you simply have to fall in love with. See what employees say about what it's like to work at Bastei Lübbe. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. Bundles: Various titles are combined into a double volume or trilogy, usually in a new, fancy design. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. Bastei Lübbe AG is the leading publisher of novels, youth literature and non-fiction, marketing works that include best-sellers by star authors like Ken Follett, Dan Brown and Jeff Kinney. However, since life should also have its aesthetically pleasing sides, Quadriga also publishes books that have been lovingly designed by dedicated book designers to high standards. Erfahren Sie mehr über die Kontakte von Kathrin Kummer und über Jobs bei ähnlichen Unternehmen. E-books, naturally, have become a top priority. From 2016 to 2020, numerous audio books have been published under the label "HarperCollins bei Lübbe Audio" as an integral part of Bastei Lübbe AG and extended portfolio of the long-standing successful label Lübbe Audio. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Sandra Dittert (Director of Marketing/Sales) and Joachim Herbst (CFO) joined Bastei Lübbe on 1 August 2020 and the new Management Board has now fully taken up its work together with Simon Decot (Director of Programme). Authors of the publishing house include Neil Gaiman, Sarah Perry, Esi Edugyan, Graham Moore, Elizabeth Macneal, Akwaeke Emezi, Vivienne Westwood, Timur Vermes, Franziska Hauser, Monika Held, Annegret Held, Laura Karasek, Svealena Kutschke, Anna Basener, Simon Stranger, Monica Isakstuen. The Bastei Lübbe AG is a medium-sized book publisher in Germany. In general Mrs. Mirschinka would like to be able to launch short-term campaigns for digital products to react flexibly changing market conditions – as long as there are no fixed price regulations in the market (like the fixed book price in Germany). The traditional company, which is located in Cologne, publishes in seven publishing houses belletristic literature in the form of novels, novel series and audio books. What a creepy and well written thriller! Supervisory Board decides on … DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. Moving to In-House Digital Development. This is why key accounting is all about learning together. The novel booklets are distributed in numerous countries worldwide and translated into several languages. The core business of the company in the book segment covers classic publishing and periodically published puzzle magazines and novels. Hugendubel was allowed to sell a specific amount of eBooks for free in their shop. It is based in Cologne, Germany.As of 2010, it was the largest independent book publisher in Germany, and it claims to be one of the three largest audiobook publishers in Germany. Following the departure of Carel Halff (CEO) at the Annual General Meeting on 15 September 2020, Joachim Herbst will also take over the spokesman function. Press releaseBastei Lübbe AG on course for success in the first quarter despite COVID-19- Bastei Lübbe … 23-Jan-2020 / 19:57 CET/CEST Disclosure of an inside information acc. There are 1 executives at Bastei Lübbe AG getting paid more, with Carel Halff having the highest compensation of $637,000. Furniture and linen; Metal constructions for the building industry; Heating, ventilation, air conditioning (HVAC) and refrigeration equipment; Metal pipework, valves and containers Stefan Frank”, “Der Bergdoktor” and the bestselling western novels by G. F. Unger. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Luebbe. According to Sarah Mirschinka, the most effective marketing tool is pricing – amongst others, referring to the Dan Brown/Illuminati promotion Amazon performed at the beginning of this year. Bastei Lübbe AG’s portfolio involves considerably more than the sale of novel booklets, which the company specialised in from its foundation until the beginning of the 1950s. With the Lübbe fiction program it is easy to leave everyday life behind and dive into fascinating worlds. Its business activities primarily focus on the development and licencing of contents which are sold worldwide in physical and digital formats. Since then, several generations of readers have been enchanted by romantic romance novels and kept on tenterhooks by many exciting thrillers and western novel issues. They inspire and help to create a conscious lifestyle, whether through fulfilling relationships or a cosy home where we can feel good and regenerate. Corporate Governance Bastei Lübbe AG’s ISS Governance QualityScore as of N/A is N/A. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. EUR 82 million (financial year 2019/2020), Bastei Lübbe AG is one of the largest medium-sized publishing companies in Germany . Sehen Sie sich das Profil von Kathrin Kummer auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. Shareholders have had an even rougher run lately, with the share price down 29% in the last 90 days. DGAP-Ad-hoc: Bastei Lübbe AG / Key word(s): Personnel Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. This approach not only improves the ranking of the title on the online platforms, but also leads to a higher conversion rate on the following titles of the digital series. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. - Nachrichtendetails | Börse München Bastei LÃ¼bbe AG was founded in 1953 and is headquartered in Cologne, Germany. There is a tendency for each shop to have different needs else (different titles, genre campaigns, season-promotions (e.g. Bastei Lübbe AG is an internationally active media group with headquarters in Cologne. Here, authors of all ages and backgrounds write about their lives, which have confronted them with difficult challenges or a special fate. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content. Total reach: 2266. As in the digital market, it is even more difficult to make new titles popular than in the stationary book trade, especially when it comes to digital only programs, it is even more important to make the titles visible. Bastei Lübbe AG, a media company, publishes books, audio books, e-books, and novels in the genres of fiction and popular science in Germany, Austria, Luxembourg, and Switzerland. Bastei Lübbe is one of the largest German publishing houses with a broad product portfolio in the fields of entertainment and information. DGAP-News: Bastei Lübbe AG / Key word(s): Change of Personnel19.06.2017 / 19:00 The issuer is solely responsible for the content of this announcement. Sales activities: individual digital campaigns and exclusive cooperation. A special place in this programme is taken by the successful series of ERFAHRUNGEN (= EXPERIENCES). In 2021, Lübbe Audio will already be celebrating its 25th anniversary. Bastei Lübbe AG, Cologne, District Court of Cologne HRB 79249: Earnings, Taxes, Revenue, Employees, Network, Financial information Description. How are you coping with the Corona virus crisis? German-speaking as well as international authors guarantee quality, reliability and best entertainment. The Supervisory Board of Bastei Lübbe AG has appointed Simon Decot (49) to the Executive Board member responsible for programme with effect from April 1, 2020 and Sandra Dittert (50) to the Executive Board member responsible for marketing and sales with effect from August 1, 2020. Bastei Lübbe benefits and perks, including insurance benefits, retirement benefits, and vacation policy. Knut Nicholas Krause M.Sc., CEO and Founder of knk, has been active as an IT consultant for medium-sized companies since 1986. Because each of us plays the leading role in our own lives. In most of the cases, Bastei Lübbe would know better what works in the different shops than the shop operators themselves, especially in small shops. for KindleUnlimited) to win authors for new business models. Valuable. For over sixty years, this has been the self-image of our publishing house. Supervisory Board decides on succession. The company's core business also … Annett Brandt: We very quickly launched programs to support . Information on stock, financials, earnings, subsidiaries, investors, and executives for Bastei Lübbe. Detailed company description & address for Bastei Luebbe AG. Today, we offer a varied programme with a strong focus on romantic entertainment and stirring love stories for demanding frequent readers and book junkies. Bastei Lübbe develops its own series in the German and English language and also publishes unreleased series digitally, such as “Killer Blog”, “Different Boys” or “Kater Brown”. Bastei Lubbe has a lot of manpower (seven employees) in digital accounting. Sven Regener, Jenny Erpenbeck, Karen Duve, Frank Goosen and Walter Moers published their first works with Eichborn. Sarah Mirschinka, Sales Manager Digital at Bastei Entertainment, explained the publisher’s strategy in detail at the Leipzig Book Fair. Lübbe Life deals with topics around a healthy and conscious lifestyle. Purchase a Company list with the executives and contact details. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Sometimes dramatic and sad, but always full of hope and deeply human. History. – Marco Schneiders, Publishing Director, Bastei Lübbe AG, Cologne, Germany. Lübbe Hardcover Lübbe Paperback Lübbe Pocketbook. In return, they made an advertising subsidies counter transaction with the publisher. Boje publishes pop-up books, storybooks and activity picture books, children’s books to read aloud and for beginners, as well as family books, young people’s books and non-fiction books, which have lasting value for children and their families in terms of their narrative, content, design and production. However, according to Mrs. Mirschinka, there is one thing subscription offers are not suitable for: the initial publications. Even today, Bastei Lübbe AG is still the market leader in the field of novel booklet with its action series in the genres of western, thriller, horror and crime thriller as well as romantic series from the areas of homeland / mountain, aristocracy, love and medical novels. Find @bastei_luebbe Instagram stats and other social media profiles and rankings. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by … In Mrs. Mirschinka’s opinion, one of the most important fields of experiment is pricing. Therefore, publishers would have to decide whether the upselling effect offsets the cannibalization. Books that will last for years. Bastei Lübbe AG operates through the following segments: Books, Novel Booklets and Puzzle Magazines and Digital. In recognition of the 50-year anniversary of the publication of Charles Reich’s “The Greening of America,” Touro law professor Rodger D. Citron explains what Reich actually said in “The Greening,” explains why it generated such a strong response, and reflects on what the piece has to … Lübbe Audio, one of the largest audio book publishers in Germany, produces audio books and radio plays in its four in-house sound studios. Previous tests showed that bundles (which would not be very successful in the print market) work even better in the digital market, reach new target groups and do not cannibalize the original. Bastei Lübbe highly dissuaded them from publishing the title simultaneously but finally gave in to the authors request – it flopped, and the authors ruined their sales numbers. Search job openings at Bastei Lübbe. Bastei Lübbe is proud and honoured to share Max‘ vision as his German publisher. You want to be notified about future events and knkpublishing improvements? However, the online shops still have problems in distributing these bundles (e.g.,”Customers Who Bought This Item Also Bought…” links refer to the original book and do not indicate that the title is also available as part of a bundle). Pricing campaigns: A campaign will be started as soon as the title’s sales numbers are beginning to go down. In this context she refers to the controversial marketing deal of Amazon in the beginning of 2016: Amazon gave the Bastei Lübbe bestseller “Illuminati” by Dan Brown (which was the origin of the segment “mystery thriller”) to customers who would download the free Amazon Kindle app until January 14 for free. The aim is optimal discoverability of Bastei Entertainment’s eBooks in the respective shops. Based on the motto »You have to be odd to be number ONE!«, ONE publishes unique fiction titles from the genres dystopia, fantasy, suspense and romance in the »all age« or »young adult« categories, and thus bridges the gap between young people’s books and adults’ literature. Overall, it is about offering a wide range of actions to experiment with. The Lübbe programme tells life stories: soulful and entertaining, touching and special. In addition, he established the knk implementation procedure for media companies based on Microsoft’s Sure Step methodology. LYX.digital is our e-book imprint, where the e-books for the LYX print books have been published since 2010. The developer of video games and daedalic entertainment Bastei Lübbe AG, shareholder Daedalic and editor Ken Follett novels on the German-speaking markets, are teaming up to create a media experience one of the masterpieces of Follett: Daedalic Entertainment, member Bastei Lübbe AG group of companies, will develop and publish a game based on Follett bestseller “the pillars of the Earth”. for the first time ever, a single book appeared in the top position of the Amazon homepage. The paperback itself costs €9 and is now published as an eBook divided into three “Splits” for €2 each. DGAP-News: Bastei Lübbe AG / Key word(s): Quarter Results/Quarterly / Interim Statement 13.08.2020 / 07:30 The issuer is solely responsible for the content of this announcement. The company's core business also includes the periodically published puzzle magazines and novel magazines. In this context, Mrs. Mirschinka promotes situational pricing. DGAP-Adhoc: Bastei Lübbe AG: Klaus Kluge, Executive Board member responsible for programme, sales and marketing, will not extend his contract running until September 2020. One glance at the individual brands and shareholdings casts light on the entire range of Bastei Lübbe AG, which has now developed into a broadly diversified media concern. With annual sales of approx. As the Director of Programme and Sales & Marketing and Member of the Exec. The challenges of eCommerce are visibility and high-quality metadata. Hence, an exclusive forerun with selected cooperation partners would be a good opportunity. ”Be my valentine”, bargains, sweepstakes etc.). 7 Bastei Lübbe jobs including salaries, ratings, and reviews, posted by Bastei Lübbe employees. 19.09.2019 Bastei Lübbe acquires German rights to Max Seeck’s FAITHFUL READER in a pre-empt; 18.09.2019 Max Seeck’s FAITHFUL READER creating buzz internationally – Read the full English translation now! Every month we publish more than 20 new eBooks as original editions, translations, digital reissues and series with a great deal of passion and attention to detail. The eBook market is still a growth market in Germany. Furthermore, short stories are used to generate awareness for unknown authors. When this method can be used most efficient varies from title to title. This is the type of price that is suitable for the current competitive landscape in the segment – independent from the print product. In her opinion, the digital field is a great chance to take full advantage of the potential of her own and foreign blacklist authors: the digital book market is not driven by novelties, even though all current online shops still think this way. True to the motto of Lübbe Audio's first hour, the motto is also true here: That sounds good! A lthough mobile storytelling startup oolipo ‘s administrators told Publishing Perspectives in late September that its tools for user-generated content would be rolled out in October, the startup’s majority shareholder—German publisher Bastei Lübbe—has decided to … We focus on successful content for the eBook market - but many of our titles are also published as paperbacks or audio downloads. Board of Bastei Lübbe AG, the total compensation of Mr Kluge at Bastei Lübbe AG is €343,000. Mrs. Mirschinka points out: that it would be a mistake to believe that flat fee offers won’t cannibalize the sales of printed books and eBooks. The statement from Bastei Lübbe seems to indicate that the company has yet to make a decision about how to redeploy or divest the assets of oolipo. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Max Seeck definitely knows how to create tension. Director-Management Board at Bastei Lübbe AG Biography Mr. Hartmut Räder is a Member-Management Board at Bastei Lübbe Verwaltungs GmbH.Mr. “Publishing series, we are able to react fast on upcoming trends” Mrs. Mirschinka states and introduces some Christmas- and Western series. Salaries, reviews and more - all posted by employees working at Bastei Lübbe. To the contrary; it always happens, but to a varying extent. +1 (908) 206 4599 or +44 (0)20 3985 0936. And I wish I could read this story for the first time again. Then subscribe to our free newsletter! Salaries, reviews and more - all posted by employees working at Bastei Lübbe. Splitting: For example, Andrea Camilleri, a high-quality crime author. In the viewpoint of Mrs. Mirschinka, campaigns help to reach a good visibility and good shop rankings, as they cause sustainable upselling (additional sales that balance the costs of price reductions or campaigns) and strengthen the authors or series brands. Lübbe: Life itself writes the best stories. Bastei Lübbe AG is a German publishing house with headquarters in Cologne specialised in the publication of books, audio books and e-books with fiction and popular science content.